Brand, Content, & Team Strategist

Loop - A Summit for Music Makers

I devised Loop - a large-scale event series and content generation platform for Ableton. We developed it over five years in Berlin & LA, before porting it to a hybrid-format during the pandemic.

Defected Records

Their A&R is unrivalled, but dance music powerhouse Defected wanted to explore the storytelling potentials they were constantly uncovering. I helped them devise content & editorial strategy.

Vinyl Alliance

The global trade body for vinyl (majors, indies, pressing plants, hardware brands) had never had a marketing function. As Fractional CMO I built it from zero: a 2,500-respondent Gen Z study covered by trade press worldwide, a five-pillar content engine, and Wax Works, a live event series staged inside pressing plants.

Endlesss

Working with visionary product designer, Tim Exile, I coached the startup through early stage communication and team strategy.

Audio-Technica

Analogue Foundation is Audio-Technica's platform for making analogue listening matter to the next generation. I led its brand architecture and a two-year Gen Z strategy, aligning leadership teams across Japan, Europe and North America, and built the board-level case that unblocked a stalled studio investment.

Richie Hawtin

A man of many talents, I helped to define and operationalise a tone-of-voice and social media strategy that allowed Richie Hawtin’s various creative and business passions to express themselves mutually.

RA Films

I developed a film offering as part of RA’s editorial output; funding, concepting and building a team to deliver in-depth documentaries on the global dance music scene.

ENTER.Sake

They had the best sake, an excellent team and needed to understand their purpose. I helped Enter.Sake find the mission, vision, and values that underpin their sake ambassadorship.